A new branding could help the Philippine attract investors as it moves to realize its potential as an economic "dark horse" in the Southeast Asian region.

"You have these pockets of excellence," said Timothy Ong, convenor of the Asean 100 Forum set tomorrow in Makati.

Noting country’s stature in the past as an admired economy, Ong said the Philippines can bank on several pluses – new administration, large skills base, and improving competitiveness, among others – to improve from "several degrees of decline."

"There are five good reasons why the Philippines can be the next economic tiger in Asia. One is the new leadership who had promised a Philippines free of corruption which resulted in a degree of optimism regarding the prospect of the Philippines. Second is the Filipino... Wherever you go in the world, you will find skillful Filipino people," he said.

The third reason is the world-class Philippine firm which are as good as any in the world. Fourth is the centers of excellence. The Philippines is the most competitive destination for BPO, some say ever better than India. If the Philippines can be capable of being first in these centers of excellence, why can’t it be a first in the economy. Fifth is the improved competitiveness of the Philippines which was a remarkable achievement," he said.

"So can be the Philippine be the next Asian tiger? That will not be easy and will require good will and tenacity on the part of the Filipino," Ong said.

This year’s Asean 100 Forum will focus on the pending integration of Asean-member countries.

Ong said for economic integration to succeed, Asean-member countries should "prioritize regional interests over national interests."

Other resource persons are Transport Secretary Mar Roxas, Ayala Land president Antonino Aquino, and JG Summit president Lance Gokongwei.

Source:  Malaya, 28 September 2011