Philippine tourism continues to make significant headway in the Canadian market with Philippine participation in the 22ndInternational Travel and Tourism Show (ITTS) on 21-23 October 2011 in Montreal, Canada.
Consistent with efforts to expand its market presence, the Philippines was among 100 countries represented in the Montreal show that drew in 38,600 potential consumers, 98% of whom intend to take a trip within the next 12 months.
"The attendance, 3% higher than last year, once again demonstrates Quebecers' love affair with travel," the ITTS organizers said.
In a presentation in French on October 22, Tours Hai, a Montreal-based tour operator specializing in Asian and South Pacific destinations, actively marketed the Philippines as "Islands of Magic", with Manila, Boracay, Cebu and Bohol as featured destinations. Queries on flights, travel time, air fare and package rates indicated serious interest on the part of seminar participants in exploring options for their next dream vacation.
Over at the Philippine booth, concrete choices were offered by Atlantis Philippines for a Visayas safari and by Bluewater Resorts for island getaways in Cebu and Bohol. Also on hand was Les Aventuriers Voyageurs to share their in-depth travel experiences in the Philippines by way of movie conferences.
"Tourism promotion is a top priority of the Philippine Embassy. Our presence here signifies a firm commitment to expand our market share. We thank the Philippine Department of Tourism office in New York for organizing Philippine participation in the ITTS and for devoting its resources to keep us on track in the Canadian market," Ambassador Gatan stated.